Social Intelligence

LinkedIn has been adding features, and a new one has popped up that seems like it might be worthwhile: You can now Break Connections yourself, rather than sending email to customer service. I don’t see an official announcement of this, but Konstantin Guericke (VP of Marketing @ LinkedIn) posted the news to the LinkedInBloggers YahooGroup. yourself, rather than sending email to customer service. I don’t see an official announcement of this, but

(via Jack Vinson)

What is this rule?

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

(via Don Dodge and The Guardian)

The European Internet Dating Conference will discuss management of European social networking and online personals businesses. Ticonderoga is slowly shifting focus from pure dating to social networking. This had to happen, as the money and power is in the hands of the social networking sites at the moment.

(via Dave Evans)

– Conde Nast is working on a teen destination meant to difer from MySpacre and its own online efforts like TeenVogue.com.
– A 2007 redesign of MarthaStewart.com will add personalization and community features.
– Time Inc.’s Parenting Group launched momconnection.com in 2003. It has about 6,000 users who can post messages or take part in surveys and product tests. This month, personal profile pages are being added with photo posting to follow in August. It sounds like a small number but wasn’t meant to be extend the brand or add a revenue stream.
– Also on the parenting front, Meredith Corp. is expanding interactivity on americanbaby.com and increasing multimedia. A recent contest encouraged readers to send in video. Parents.com, due for launch in 2007, will be a parenting portal connecting Parents, Child, Family Circle and the American Baby Group.

(via paidContent)

Friendster today announced the appointment of Aaron Barnes to VP Sales (Quote.com, WhenU, Looksmart), Chander Sarna to VP engineering and operations (Siebel Systems, Greenlight.com, Netscape, Intel), and Josh Hannah to its board of directors (Benchmark Capital). Friendster recently reached an all-time high on Alexa.com with a sub-30 ranking.

(via Online Personals Watch)

U.S. advertisers will spend some $280 million on social networking sites this year (mostly to create profile pages and sponsored promotions), or 1.7 percent of total U.S. online advertising spend, writes MediaPost, citing a new eMarketer report. (Advertisers in international markets are expected to spen $70 million.) And by 2010, social networking sites are projected to take in $1.86 billion, or 6.3 percent of all U.S. online advertising. MySpace is estimated to garner $180 million in U.S. ad revenue this year.

(via MarketingVox)