Social Intelligence

U.S. advertisers will spend some $280 million on social networking sites this year (mostly to create profile pages and sponsored promotions), or 1.7 percent of total U.S. online advertising spend, writes MediaPost, citing a new eMarketer report. (Advertisers in international markets are expected to spen $70 million.) And by 2010, social networking sites are projected to take in $1.86 billion, or 6.3 percent of all U.S. online advertising. MySpace is estimated to garner $180 million in U.S. ad revenue this year.

(via MarketingVox)